Bill Douglas

Bill Douglas has thirteen years of experience in marketing research and seven years in information technology.  For the past eight years, Bill progressed through increasing levels of responsibility at The Coca-Cola Company global headquarters in Atlanta, Georgia, USA.  He began as a Research Manager in the Corporate Marketing Division, managing key global tracking studies, advertising testing, beverage data suppliers, marketing mix models, and other multi-country research projects.  He then became a Senior Consumer Insights Manager in The McDonald's Division, supporting Coca-Cola's largest foodservice customer with international qualitative and quantitative research studies.  Later he was assigned to be the Director of Strategic Planning and Insights for the Beverage Partners Worldwide joint venture with Coca-Cola and Nestle, conducting research with marketing managers to develop new brand positioning for Nestea and related products. 

Previously, Bill worked in marketing research for several years at Kellogg's in breakfast categories and Reynolds' Consumer Products in household kitchen products.  Bill's projects have covered a wide range, including market segmentation studies, new product development, sources of growth modeling, focus groups, competitive analysis, controlled store tests, advertising and merchandising testing and tracking, research designs and processes, and complex customer and supplier relationships. 

Bill holds an MBA from The University of Virginia's Darden School, with an emphasis in marketing and quantitative analysis, and a BS in Mathematics and Computer Science from Mississippi College.  Prior to graduate school, Bill worked at IBM as a Systems Engineer, and is also an experienced presenter and instructor in several areas, including total quality management and team-building courses.

Bill is a member of the American Marketing Association and ESOMAR, and a graduate of the RIVA Training Institute's Fundamentals of Moderating program.  Bill is also a volunteer on the board of directors of Marketing Research Institute International, which oversees the Principles of Marketing Research, the premier online distance-learning course used by companies around the world to educate their staff on the Core Body of Knowledge.  (see www.principlesofmarketingresearch.org.)